The July is a series of authentic apartment-hotels that connects guests to their surroundings through people, place and purpose. Central to this connection is being a socially responsible company.
SUSTAINABILITY AT THE JULY
The July is a series of authentic apartment•hotels that connects guests to their surroundings through people, place and purpose.
As owner operators, the buck stops with us. We are accountable for the impacts we make on people and planet, so we are taking steps to do right by our guests, team members, and neighbours.
We don’t claim to do everything, or do everything perfectly. This page sets out how we started our sustainability journey, our highlights and impacts in 2025, where we still need to improve, and what's coming next.
OUR SUSTAINABILITY STRATEGY
In 2020, we set out to develop our first sustainability strategy. Titled our Positive Impact Strategy, it focused on how we could take active responsibility for the wellbeing of our team, guests, community, and planet. Our policies, targets, and actions were defined around three main pillars: Planet, People, and Governance.
Planet: Under this pillar, we identified the responsibility we need to take for the environmental impacts we create when we build apartment hotels and how we operate them. Our priorities here include reducing our energy, water, and waste consumption, and reducing our carbon emissions.
People: Our commitment to people means supporting the health and wellbeing of our team members, guests, and local communities. This includes creating hard policies for human rights across our operations and supply chain, and improving diversity, equity, and inclusion across our stakeholders.
Governance: The commitments set out in this strategy are embedded across our organization through structured meetings, policies and procedures. This ensures that all team members are involved, and that these values are at the core of our decision•making and organizational culture. Beyond internal commitments, our buildings and hotel operations are independently, third•party certified: every development project is commited to being certified with BREEAM (New Construction or Renovation), and our hotel operations are third•party certified with BREEAM (In•use, every 3 years), or with Green Globe (annually at applicable locations).
OUR IMPACTS IN 2025
Last year marked another step forward on our sustainability initiatives. Some key highlights include:
• Installation of Spectral at Amsterdam ID Aparthotel: In 2025, Spectral (an AI•driven HVAC optimization system) was installed at our second location. Piloted first at The July Boat & Co, the software operates as the "brain" of our building management system, improving our building's energy performance by using predicitive algorithms, historic data, and real•time weather data. We will report back here next year after one full year of operations on Spectral on what the energy saving looked like.
• In 2025, we opened our first international location, The July - London Victoria. This exciting addition to our portfolio is the first property that we own and operate. We are proud to say that London Victoria is BREEAM New Construction certified, with an "Excellent" rating (2026). Victoria also represents our first 100% electrified hotel, meaning all systems in the building (including our heating and cooling) run on electricity, rather than relying on an external gas, heating, or cooling connection.
• In 2025, we also took steps to identify opportunities to improve diversity, equity and inclusion (DEI) in our workforce. Last year, we launched our DEI survey for the first time, and in response to the feedback we received, we also created a dedicated DEI team to provide feedback to leadership and take action on initiatives to improve equity and inclusion across our teams.
2025 IMPACTS PER ROOM NIGHT
Looking at our total consumption impacts in 2025, here are our average impact figures per room night (Amsterdam ID Aparthotel, The July Twenty Eight, and The July Boat & Co):
• Energy Consumption (kWh per room night): 60.81
• Water consumption (Litres per room night): 280.06
• Waste (kg per room night): 2.40
• Carbon Emissions (Scope 2 Energy, kgCO2e per room night): 5.29
WHAT WE'RE STILL WORKING ON
To honour the transparency and accountability needed for any sustainability progress, we also want to disclose here what we still need to improve. Some actions that we are still working on include:
• Identifying embodied carbon emissions and energy performance criteria for new developments
• Developing a detailed energy and carbon reduction capex plan for each operating hotel
• Creating reduction targets and a supporting plan to reduce water and waste consumption at each hotel
• Engaging with our suppliers to understand our environmental impact, particularly around our Scope 3 purchased goods and services
WHAT'S NEXT
This year, we are working on completing a double materiality analysis (DMA) aligned with the new Corporate Sustainability Reporting Directive (CSRD). Although we are not required to report to CSRD, we saw the DMA as a good opportunity to identify the impact issues that matter most to us to work on, and to use the results to update our sustainability strategy. Keep your eyes peeled here for the results from our assessment, and our updated strategy next year.
Last updated 21-09-2026
SUSTAINABILITY AT THE JULY - BOAT & CO
The July - Boat & Co achieved a BREEAM New Construction rating of 'Excellent' in 2020. On the operations side, we achieved a BREEAM In•use rating of "Excellent" (Asset) in 2025, and our hotel operations were certified with Green Globe each year from 2022-2026.
The building sits in Houthaven, an Amsterdam district developed with its own low-carbon heating and cooling network.
Five Sustainability Highlights at The July - Boat & Co:
• Our heating and cooling comes from the local neighbourhood heating and cooling system. Fun fact: The district cooling system draws cold water directly from the IJ river. Cool water from the river is drawn in the winter, and stored underground in Aquifer Thermal Energy Storage (ATES) system. In the wamer summer months, cold water is then pumped up to cool our building and our neighbours.
• We have a total of 424 solar PV panels on our roof. Last year in 2025, the solar panels generated 117,000kWh, roughly 25% of the building's total annual electricity consumption.
• Food waste from our kitchens is collected separately towards a swill tank. Our waste partner, Greenpoint Solutions, collects and processes the swill into biofuels or compost.
• There are about 40 nesting boxes on the outside of the building for birds and bees
• Vessel, our restaurant & bar, offers unique menus four times a year, to maximize our use of seasonal ingredients.
Want to learn more about sustainability at The July - Boat & Co?
SUSTAINABILITY AT THE JULY - TWENTY EIGHT
The July • Twenty Eight was designed and developed with durability in mind, offering an effortless mix of hotel style and service with the comforts of an apartment. Our hotel operations have been Green Globe certified since 2023, with a latest score of 87% in 2025.
5 Sustainability Highlights at The July - Twenty Eight
• The roof of the building is filled with solar PV panels that generate renewable energy, as well as solar•thermal collectors (PVT) that store heat of from the sun. These panels contribute energy to the building's low•carbon heating and cooling system
• Through Vaanster, 73% of our heating and cooling consumption in 2025 was provided by low•carbon sources, including solar panels and solar•thermal collectors on the roof, heat pumps, and an underground Aquifer Thermal Energy Storage (ATES) system.
• Our waste collection is linked to the neighbourhood circular waste collective, organized by Oscar Circulair. Through them, our waste is collected at the same time as our neighbours, reducing the need for multiple pick ups and vehicles. With Oscar, our waste is always collected by light, zero•emission electric vehicles.
• We have implemented water and energy saving measures, including water-efficient fixtures, smart and LED lighting upgrades, and energy•efficient appliances in every room.
• In 2025, we purchased certified renewable energy that covered 100% of our annual electricity consumption.
Would you like to get to know more about the sustainability at The July - Twenty Eight?
