THE JULY SOUTH AXIS: TRANSFORMING AN AMSTERDAM LANDMARK

WE’RE EXCITED TO SHARE AN UPDATE ON OUR LATEST PROJECT IN AMSTERDAM’S SOUTH AXIS!

With the design phase complete and interior demolition underway, we’re making significant progress in transforming this iconic building into a modern, energy-efficient hotel. The redevelopment will deliver 244 rooms across 14 floors, preserving the historic façade while introducing thoughtful upgrades to enhance energy performance and the guest experience. By incorporating green spaces and strengthening the building’s connection to its surroundings, we’re ensuring it remains a valuable part of the neighborhood.

Sustainability is at the core of this transformation: instead of building a complete new building, we have commited to renovating the building with modern features, certifying with BREEAM Renovation standard. This means new energy-efficient heating and cooling systems, improved insulation, and high•performance glazing to reduce energy demand. Solar panels and heat recovery systems will optimize resource use, while LED lighting and smart controls will minimize unnecessary energy consumption. Advanced water and energy monitoring will help to track and improve our utilities consumption.

Beyond sustainability, we’re designing a hotel that fosters a connection with the city. The ground floor will be open and inviting, featuring a restaurant, terrace, and meeting spaces designed for both guests and the broader community. A portion of the building and outdoor space will be accessible for public use, reinforcing our commitment to an engaging and vibrant urban environment.

Investing in a renovation project isn't just about reducing our environmental impacts, it’s also about creating long-term value. A more efficient building reduces operational costs, enhances guest comfort, and contributes to a healthier city. We look forward to sharing more as the project progresses!

Curious to learn more about our BREEAM renovation certification process? Check out the full case study here!